Owner capabilities in the project society: The setting of project-supported organisations

Building on extant research domains of project organising, the aim this study is to explore application concept owner capabilities wider setting society. To end, focuses context project-supported organisations (PSOs) that operate through a continuous provision goods and services only occasionally undertake projects expand or maintain its business infrastructure. We select fast-moving consumer goods, where have role capacity expansion extension operational capability. Engaging with 18 informants from selection supply demand side in capital selected setting, provides further insight into nature strategic, commercial governance organisations. findings, we derive key recommendations for leadership conclude by calling future understand owners their various contextual settings • focus support business. (FMCG) conduct interviews projects. discuss PSOs as an important